Who we are / want to be

We want to:

• Retain footballers at Aylsham FC through to under 18s and provide a sustainable link from youth to adult football.
• Support the development of our coaches and players to their full potential, hitting all four corners of the FA’s Long-Term Player Development model – technical, physical, social and psychological.
• Lead the way in instigating and sustaining FA Good Practice guidelines throughout the club.
• Give equal playing time and opportunity to all where age appropriate – especially during the key years of 5 – 12 with fun and player development being the main priorities.

How we play

We want to:

• Develop and sustain an identity as a club playing attractive, attacking, creative football.
• Maintain and enhancing our reputation as a club that gives 100% both on and off the pitch, and fully respects opponents, supporters, coaches and officials.

The player

We want to:

• Develop players who play with a sense of fun, fairness and fearlessness.
• Develop players who are excellent decision-makers both on and off the ball.
• Develop players who take responsibility for themselves and their teammates.
• Commit to providing the structure and opportunities for players to reach their full potential.

How we coach

We want to:

• Remember at all times that football is an activity to be enjoyed.
• Achieve a Plan > Do > Review method to all Aylsham coaching.
• Share experiences and learn from other coaches within the club.
• Take responsibility for enhancing and improving our education as coaches including achieving FA youth module’s for all youth coaches.

How we support

We want to:

• Encourage and promote the FA Respect protocols.
• Include parents in the ethos, aims and approach of their children’s coaching group and the club in general.
• Ensure that communication with parents is thorough, open and honest.
• Work hard to make sure that parents are committed to maintaining the values of Aylsham FC.